For TBS's new ID campaign, I was asked to composite the TBS logo to the cinder blocks. I added the extra concrete slabs to complete the TBS logo (originally, there were only 3 slabs). Reversing the slow motion video and having the logo transition in various bright colors helps capture the feel of the late '80's, early '90's MTV-style ID's that the client was asking for. This promo was done all using After Effects.